Thursday 26 March 2020

Augmented and Virtual Reality- Biggest technology trends right now


Today, every industry around the world is experimenting with Augmented Reality. Today AR is one of the biggest technology trends right now and it is expected to grow further as AR ready smartphones and other devices become more accessible around the world. We all know that augmented reality is a technology that integrates digital information with the physical environment in real-time. AR has the ability to combine real life with a super-imposed image or animation through the camera on a mobile device or a special headgear. 



The best-known example of AR technology is the game named Pokémon Go that was released in 2016 and quickly became viral. In this game, the players were required to locate and capture Pokémon characters that pop up in the real world, for example, on roads, in a fountain, even in your own home.

Today, AR technology is being used in a myriad of ways and is finding its use in apps that help you find your car in a crowded parking lot, and in variety of shopping sites that let you try on clothes without even leaving home and try spectacles and makeup sitting on your cozy couches.

Apart from games, there are many uses for AR in our daily lives and some of them are as follows:

     AR is widely used for marketing purposes. There are many companies that utilize AR as their new strategy to combine elements of print and online advertising whilst offering an interactive experience.

     Furniture and housewares giant IKEAS offers an AR app that let you see how a piece of furniture will look and fit in your space. This will help you choose the best furniture for your home.

     The education industry is also benefitting from the AR technology. There are many apps that embed text, images, videos, and real-world curriculums as well. This has made learning easy and fun.

     Location tracking apps are also major forms of AR apps and now you can access information about nearest places relative to your current location. You can get information about places in just one click.

     Augmented reality enables military fighter pilots to see an AR projection of their altitude, speed, and other data on their helmet visor. This helps them save time as it eliminates the need to glance down to see them.

Healthcare, travelling, aircraft and other industries are also benefitting from this incredible AR technology. If you want to learn augmented reality than you need to enroll yourself in augmented reality courses.

There are many people who confuse AR technology with Virtual Reality, however, the truth is that both these technologies are different from each other.  Virtual reality offers a digital recreation of a real-life setting, whereas augmented reality enhances experiences by adding virtual components such as digital images, graphics, or sensations as a new layer of interaction with the real world.

Despite the differences between them, both the virtual reality and augmented reality are great examples of experiences and interactions that are designed to add a new dimension of interaction between the real world and digital devices.

If you want to learn virtual reality and augmented reality then MAGES-Institute of Excellence is one of the best institutes in Singapore. To know more about the institute visit-https://mages.edu.sg/

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